In-House Director of Search Engine Optimization (SEO Director)


Brent D. Payne

440 N. Wabash Avenue
Chicago, IL 60611
Phone: (312) 324-3344
bpayne@gmail.com

ExperienceJanuary 2009 - PresentTribune TechnologyChicago, IL

SEO Director

  • Responsible for all aspects of SEO for 50+ Tribune Company sites/domains
  • Provide executive level summaries of search engine optimization strategy and tactics
  • Develop an SEO taskforce made up of key individuals in each Tribune department/market
  • Conduct SEO training throughout the 40+ Tribune markets
  • Develop a network of partnerships with other media companies outside the Tribune market regions
  • Not have a heart attack or other physical ailment that renders me dead

February 2008 - January 2009Tribune InteractiveChicago, IL

SEO Manager

  • Worked closely with all departments as the SEO specialist to optimize Tribune Interactive's search engine optimization
  • Responsible for increasing traffic from search engines by 108% year over year for the Tribune network of websites
  • Increased traffic via search engines from 22% of total traffic in 2007 to 32% in 2008
  • In-house SEO expert responsible for SEO training, establishment of SEO best practices, and SEO site reviews
  • Company spokesperson for SEO improvement initiatives throughout the Tribune Interactive network

June 2006 - December 2007Huppin's / OneCall.comSpokane, WA

Business Development Manager

  • In-house SEO specialist working closely with all departments to optimize OneCall's search engine marketing
  • Used ethical/white-hat SEO techniques to produce solid high rankings for numerous keywords
  • Grew search engine sourced traffic 61.42% and revenue 58.32% year over year
  • 38% of all site traffic in October 2007 came from search engines compared to 27% in October 2006
  • Managed the launch of two affiliate sub-sites: http://synergist.onecall.com and http://affiliates.onecall.com
  • Negotiated several partnerships including: Google Checkout, Buy.com Marketplace, and Shop.com
  • Solely managed the OneCall AdWords program improving ROI to +1.7 Net ROI from -1.2 Net ROI

May 2004 - June 2006Targus, Inc.Anaheim, CA

eBusiness Sales & Marketing Manager

  • Built the first eBusiness Channel for Targus
  • Implemented numerous company-wide SEO 'best practices'
  • Established partnerships with over a dozen major etailers including: Amazon.com, Buy.com, NewEgg, and Staples
  • Worked closely with online retailers to improve SEO for Targus products: HTML coding, content copywriting, keyword research
  • Managed the Targus.com U.S. website including: merchandising, promotions, advertising, and content
  • Directly managed the position of Web Content Manager

May 2003 - May 2004SimpleTech, Inc.Santa Ana, CA

eCommerce Sales & Marketing, Director

  • Successfully diluted the successes gained while at Viking Components by engaging in similar activities at SimpleTech
  • Developed and managed the SimpleTech affiliate program increasing affiliate sourced revenue by 30%
  • Established SimpleTech's online advertising campaign for SimpleTech.com
  • Directly managed the positions of Web Content Manager, Web Customer Support, and Online Marketing Communications

November 1996 - May 2003Viking Components, Inc.Rancho Santa Margarita, CA

eBusiness Channel Account Manager

  • Helped Amazon.com to dominate the search engine results for most flash memory related searches
  • Implemented the first ever co-branded site allowed on Amazon.com resulting in an extensive number of inbound links to the Viking domain
  • Utilized Amazon's community features such as 'So You'd Like to', 'Listmania', and customer reviews to flow links towards Viking products
  • Actively engaged in newsgroups, forums, and authority sites such as DPReview to increase link popularity to Viking products on Amazon.com
  • Enlisted well-known participants in the digital camera/flash memory community to link to Viking products on Amazon.com
  • Worked extensively with Amazon's editorial staff to re-write content on Amazon's product pages to be more SEO friendly

Speaking EngagementsSEO for Media CompaniesNew York Press Assoc. Spring 2010March 2010
Real-Time SearchSearch Engine Strategies - New York 2010March 2010
News and SearchSearch Engine Strategies - Amsterdam 2010March 2010
Real Time SEOSearch Engine Strategies - London 2010February 2010
Real Time SEOSearch Engine Strategies - Chicago 2009December 2009
Twitter for Media CompaniesPubCon Las Vegas 2009November 2009
SEO KeynoteNew England New Media Assoc.November 2009
Revisiting PageRank SculptingSMX East 2009October 2009
Half-Day SEO WorkshopSociety of Professional JournalistsAugust 2009
How SEO Can Save PublishersSearch Engine Strategies - San Jose 2009August 2009
SEO for Media CompaniesVirginia Press AssociationApril 2009
SearchNewspaper Association of AmericaMarch 2009
Search Engine OptimizationMilwaukee Interactive Mktg AssocMarch 2009
Newspaper SEOSearch Engine Strategies - LondonFebruary 2009

Additional ExperienceOwnerLyric VaultSept 2005 - July 2009
OwnerBDE ConsultingOct 2005 - July 2008
OwnerMemory Finder2001 - 2004


Training / CertificationGoogle Certified Advertising ProfessionalAugust 2006
Microsoft Office Specialist, Master CertificationSeptember 2004
Franklin-Covey Management TrainingJuly 2006
Microsoft SQL QueriesSeptember 2006

EducationTechnical Sales MajorWeber State UniversityOgden, UT
Guest LecturerMedill at Northwestern Univ.Evanston, IL
Guest LecturerColumbia CollegeChicago, IL
Guest LecturerDePaul UniversityChicago, IL
Guest LecturerLoyola UniversityChicago, IL

NameTitle/CompanyPhone Number
ReferencesChad McFaddenSenior Buyer, Amazon.comUpon Request
Michael NubelFormer VP of Sales & Marketing, Viking Components(682) 831-0091
Nelson ChengFormer Product Marketing Manager, Google(718) 285-6777
Fred MartinVP of Operations, Buy.comUpon Request

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