In-House Director of Search Engine Optimization (SEO Director)

SEO Director

• Responsible for all aspects of SEO for 50+ Tribune Company sites/domains
• Provide executive level summaries of search engine optimization strategy and tactics
• Develop an SEO taskforce made up of key individuals in each Tribune department/market
• Conduct SEO training throughout the 40+ Tribune markets
• Develop a network of partnerships with other media companies outside the Tribune market regions
• Not have a heart attack or other physical ailment that renders me dead

SEO Manager

• Worked closely with all departments as the SEO specialist to optimize Tribune Interactive's search engine optimization
• Responsible for increasing traffic from search engines by 108% year over year for the Tribune network of websites
• Increased traffic via search engines from 22% of total traffic in 2007 to 32% in 2008
• In-house SEO expert responsible for SEO training, establishment of SEO best practices, and SEO site reviews
• Company spokesperson for SEO improvement initiatives throughout the Tribune Interactive network

Business Development Manager

• In-house SEO specialist working closely with all departments to optimize OneCall's search engine marketing
• Used ethical/white-hat SEO techniques to produce solid high rankings for numerous keywords
• Grew search engine sourced traffic 61.42% and revenue 58.32% year over year
• 38% of all site traffic in October 2007 came from search engines compared to 27% in October 2006
• Managed the launch of two affiliate sub-sites: http://synergist.onecall.com and http://affiliates.onecall.com
• Negotiated several partnerships including: Google Checkout, Buy.com Marketplace, and Shop.com
• Solely managed the OneCall AdWords program improving ROI to +1.7 Net ROI from -1.2 Net ROI

eBusiness Sales & Marketing Manager

• Built the first eBusiness Channel for Targus
• Implemented numerous company-wide SEO 'best practices'
• Established partnerships with over a dozen major etailers including: Amazon.com, Buy.com, NewEgg, and Staples
• Worked closely with online retailers to improve SEO for Targus products: HTML coding, content copywriting, keyword research
• Managed the Targus.com U.S. website including: merchandising, promotions, advertising, and content
• Directly managed the position of Web Content Manager

eCommerce Sales & Marketing, Director

• Successfully diluted the successes gained while at Viking Components by engaging in similar activities at SimpleTech
• Developed and managed the SimpleTech affiliate program increasing affiliate sourced revenue by 30%
• Established SimpleTech's online advertising campaign for SimpleTech.com
• Directly managed the positions of Web Content Manager, Web Customer Support, and Online Marketing Communications

eBusiness Channel Account Manager

• Helped Amazon.com to dominate the search engine results for most flash memory related searches
• Implemented the first ever co-branded site allowed on Amazon.com resulting in an extensive number of inbound links to the Viking domain
• Utilized Amazon's community features such as 'So You'd Like to', 'Listmania', and customer reviews to flow links towards Viking products
• Actively engaged in newsgroups, forums, and authority sites such as DPReview to increase link popularity to Viking products on Amazon.com
• Enlisted well-known participants in the digital camera/flash memory community to link to Viking products on Amazon.com
• Worked extensively with Amazon's editorial staff to re-write content on Amazon's product pages to be more SEO friendly