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	<title>Comments on: How to Write Great News Headlines</title>
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	<link>http://www.brentdpayne.com/index.php/usability-seo/how-to-write-great-news-headlines-20090427/</link>
	<description>The life and thoughts of a bald SEO guy</description>
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		<title>By: Marcia</title>
		<link>http://www.brentdpayne.com/index.php/usability-seo/how-to-write-great-news-headlines-20090427/#comment-6</link>
		<dc:creator>Marcia</dc:creator>
		<pubDate>Tue, 28 Apr 2009 00:14:16 +0000</pubDate>
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		<description>Brent, I was thinking along similar lines yesterday when I was watching State of Play at the theater. I noticed how the newspaper headline in the final scenes was short, keyword rich (I&#039;m sure it also had something to do with how fast audiences can read on screen, even the big screen), and immediately understandable. It also answered the Who/What (noun), What Happened (verb), and Why it Matters questions. 

I also agree with Jacob&#039;s statement, it&#039;s even harder to write headlines (than it is to write for the web).</description>
		<content:encoded><![CDATA[<p>Brent, I was thinking along similar lines yesterday when I was watching State of Play at the theater. I noticed how the newspaper headline in the final scenes was short, keyword rich (I&#8217;m sure it also had something to do with how fast audiences can read on screen, even the big screen), and immediately understandable. It also answered the Who/What (noun), What Happened (verb), and Why it Matters questions. </p>
<p>I also agree with Jacob&#8217;s statement, it&#8217;s even harder to write headlines (than it is to write for the web).</p>
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