So . . . after a week of random, occasional, usually late night thought on this . . . this is what I’ve determined.

I am going to piece together The Hangover via multiple scenes and then just splice them together to make a movie. The movie will have equivalent scenes from The Hangover but will have multiple people play the same character. Huh? Example: Dave Snyder could be Alan Garner in the morning after scene but Jeremiah Andrick could be Alan Garner in the wedding chapel scene. This will allow me to have multiple scenes created (not necessarily even have to be there for any of them) with TONS of different people in the industry as the leading roles (with other people outside the industry possibly even filling in for some of the roles) and I can piece together all these scenes to roll as one movie.

Yes, this approach assumes that everyone viewing the finished product has seen the original movie as it will be confusing as hell which character is which from scene to scene but it’s a new style of filming and it’s the only way I am going to get enough material.

So . . . here are the guidelines.

1.       You must follow the script (especially the dialogue) as close as possible to the scene in The Hangover.

a.       Feel free to substitute certain things like a large stuffed tiger in the bathroom, a clip of Tigger in Winnie the Pooh’s bathroom, or a tiny cute kitten in the bathroom that roars like a tiger. Instead of the top of hotel in Las Vegas, perhaps it is the top of someone’s RV, tree fort, personal home, balcony of a skyscraper, etc.

b.      The goal is to be either very accurate to the real movie or to be hilarious with your substitutions, exaggerations, extensions, etc.

c.       Again, I will be picky on dialogue (not verbatim but close). Also keep in mind screw ups or horrible acting may add to the comedy as well.

2.       The same actor must either remain the same character throughout the scenes or the appearance of the actor must change DRASTICALLY.

a.       Example: You can’t use Rae Hoffman as the mother in the ‘elevator with the baby’ scene and also use her as the ‘stripper girlfriend’ in the ‘apartment scene’ without significantly altering Rae’s appearance.  In other words, slap an old lady wig and some frumpy clothes onto Rae and she can play the rich mother in the elevator scene and the stripper girlfriend scenes.

3.       Using more popular people in the scenes will get preferential treatment for use in the finished product.

a.       If it’s a choice between Danny Sullivan or a professionally trained neighbor of yours . . . go with Danny Sullivan.

4.       Self-Promote!

a.       Self-promotion that is done comically will be considered more heavily than silly, old school advertising. Think more of having your latest book sitting on the table as the baby plays with his wenis, have the hot chicks at the pool where your company shirts, have the baby (fake baby) wear your company hat, or have Mike Tyson playing your company jingle at the piano. Tons of options to do it comically and still get your brand mentioned.

5.       Communicate with others about the project by using #SEOHangover as the hashtag, keyword, etc.

a.       Feel free to find others to fill in gaps. Let others know which scenes you are working on (though you can not call dibs on any scene, I am encouraging multiple submissions of scenes by different groups).

b.      Feel free to blog about the making of the video, post pictures from the video, but do not post any video of it as it will ruin the awesomeness of the finished product.

6.       Where do you send the videos?

a.       Email me any submissions with the email subject line of “SEO Hangover Movie [Scene Name] #SEOHangover”

b.      You will retain all rights to the video submitted and you are granting me a worldwide, non-exclusive, royalty free, multi-format, right to use your video in whole or in part.

c.       If the video is too large to email to me, feel free to email me and I will respond back with my physical address for you to mail a copy of it.

7.       What about live taping at Pubcon in Las Vegas?

a.       Yes. I will still be doing live tapping at Pubcon. I expect the majority of the remake will be done during Pubcon for me or possibly at SES Chicago in October when everyone is here.

8.       When will the movie be viewable? How do you get a copy of it?

a.       I will make it available by mid-December 2010 either free or via DVD hardcopy purchase.

b.      Any profits will go to some good cause (other than my checking account).

Ask questions on Twitter using the hashtag…#SEOHangover

Posted via Posterous