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Brent Payne Photo: Picture of Brent D. Payne

Brent D. Payne, SEO Director of Tribune Company and Freelance SEO Consultant

Brent D. Payne is an in-house SEO with more than 10 years of search engine optimization experience.

Currently the Tribune Company’s SEO Director, Brent has tripled Tribune’s visits from search engines since joining the company in February 2008. Furthermore 22% of Tribune’s total traffic came from search engines (unpaid) in 2007, by December 2010 41% of Tribune’s traffic comes from search engines–essentially double.

Brent is a newspaper SEO authority with experience and expertise in CMS challenges, duplicate content mitigation, page-rank funneling, Google News, and Google index rates. He has also trained large editorial teams regarding SEO. Including over 300 journalists at Chicago Tribune, 750 journalists at Los Angeles Times, collectively he has trained nearly 2,500 journalists throughout media organizations on SEO.

His ability to convey the complexities of search engine optimization in a fun, understandable, yet comprehensive way has made him a well sought after SEO speaker. Brent provides SEO trainings and participates as an expert resource for panel discussions on search engine optimization. He is also available for hire to train corporations on search engine optimization (non-competitive to Tribune) and can do so in full-day or half-day sessions.

Brent speaks both domestically and internationally on SEO for Search Engine Strategies (SES) and Search Marketing Expo (SMX). He has also spoke at many media conferences including the NYPA Conferences, Society for Professional Journalists, Newspaper Association of America, Virginia Press Association and others. Moreover, Brent Payne guest lectures at most of the Chicagoland universities such as DePaul, Medill, Loyola, and Columbia College.

In addition to his full-time role as the Director of Search Engine Optimization at Tribune, Brent’s international SEO speaking engagements and SEO training seminars, he also is a freelance SEO consultant and advices his elite client base on matters of search engine optimization. From large sites to small sites to ongoing SEO engagements to a solitary 50 page site review . . . his SEO consulting options stay as flexible as possible for his hand selected client base. If Brent is unable to assist you with your SEO needs, it is likely he knows someone well suited to do so.

Outside of Brent’s professional life, he enjoys spending time with his son, Luke Payne, either over the internet, phone or in-person when Brent visits DC or when Luke travels to Chicago to stay with Brent.  Brent also enjoys most outdoor activities such as waterskiing, snowskiing, scuba diving, biking and even skydiving. If there is an adventure (that’s legal) to be had in life, Brent is there to experience it.

Brent D. Payne can be reached in a myriad of ways:

Email: bpayne@gmail.com

Phone: 312.324.3344

Instant Messenger: Yahoo! bdpayne3, Gmail bpayne@gmail.com, AOL bpayne@gmail.com

Skype: BrentDPayne

Twitter: @BrentDPayne

Facebook: BrentDPayne

Physical Address: 150 W. Roosevelt, Chicago, IL 60605

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  • My back is still KILLING me but Excedrin and a speaking format where I can sit helps. Woke up unable to move. 10mins of stretching fixed it. 1 week ago
  • Already had my first training session and working on my second. A little tired but they've dialed me in with Diet Mt Dew so...I'll survive. 1 week ago
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