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	<title>BrentDPayne.com &#187; Usability SEO</title>
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	<description>The thoughts of a bald SEO guy</description>
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		<title>How to Write Great News Headlines</title>
		<link>http://www.brentdpayne.com/index.php/usability-seo/how-to-write-great-news-headlines-20090427/</link>
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		<pubDate>Mon, 27 Apr 2009 23:47:29 +0000</pubDate>
		<dc:creator>BrentDPayne</dc:creator>
				<category><![CDATA[Usability SEO]]></category>

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		<description><![CDATA[I read a post today from Jakob Nielsen that reaffirmed everything I&#8217;ve been preaching to the Tribune newsrooms around the country. Here&#8217;s an excerpt of Jakob Nielsen&#8217;s post: &#8221; It&#8217;s hard enough to write for the Web and meet the guidelines for concise, scannable, and objective content. It&#8217;s even harder to write Web headlines, which [...]]]></description>
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